1. Franchising Your Business

Francorp Chairman, Donald D Boroian, and Francorp President, L. Patrick Callaway, address the core questions involved in determining whether or not to franchise a business:

• How does franchising compare with other growth systems?
• What are the chief traits of business that succeed in franchising?
• What results can a business expect from franchising?

Franchising Your Business also discusses the new developments that have radically changed franchising in less than a decade:

• Why the Internet has revolutionized franchise marketing and how it works.
• How new profile franchisees give franchisors greater flexibility.

2. Franchise Advantage.

A must have for the franchise library of a new franchisor. The Franchise Advantage tells how to achieve rapid growth through franchising. This book explains in detail what franchising is:

• lists criteria for determining franchisibility
• describes the legal requirements of becoming a franchisor
• describes the legal and operational requirements of becoming a franchisor

The Franchise Advantage also profiles some “Big Winners” and up-and-coming franchises.