Working on Instead of in your Business
At Francorp, we frequently come across business owners who feel that they don’t have the time to evaluate franchising or look at expanding their company. They work 18 hours a day just to keep their business running. When entrepreneurs start their business they don’t set their goals on washing dishes or cleaning carpets, but rather creating something that is much larger than themselves, creating a company.
Expanding with more corporate units not only forces you to spread yourself between multiple locations but the cost typically impedes aggressive growth. Franchising is about taking the next step to working on your business as opposed to in your business and training others to take on the day-to-day responsibilities. With the experience of starting a business, refining marketing strategies, developing systems, and growing a brand business owners are worth more for what they know than what they can achieve in a day. By training others on your systems and knowledge, franchising helps owners expand their brand and make the transition from working in the business to working on the business.
Once out of the day-to-day business, a franchisor can finally achieve their goals on creating a national company. Finally with time to focus on the bigger picture business owners can start to achieve economies of scale, a national presence and the development of a company that would otherwise be limited to the owner’s time in a day.
Are you ready for the next level?
The issue of leveraging your knowledge for growth is one of the many topics of Francorp’s online “How to Franchise Your Business” seminar that is available FREE when you mention this newsletter ($195 value). To learn more about franchising, visit http://www.francorp.com or call 800-372-6244. As a reader of this newsletter, to sign up for your FREE seminar ($195 value) or take the FREE franchise quiz, click the buttons on the left for direct access.