Where will the franchise sales come from?
One of the questions that a prospective, new, or even existing franchisor will ask is: where will our franchise sales come from?
There are a handful of sources, but at the top of the list is the Internet. Nike Air Huarache Pas Cher Mochilas Kanken España hogan scarpes italia Nike Air Max 90 VT Dames According to the 2015 Annual Franchise Development Report (AFDR), the Internet accounts for 42 percent of sales. nike chaussures Fjällräven Kånken Ryggsäck ASICS PAS CHER FR Air Max 2015 Zwart Wit Goedkoop This figure has held consistent for the past three years.
Referrals are second on list with 30 percent of sales coming from this category. Kånken Laptop 13 sac a dos fjallraven kanken femme fjällräven kånken mini Nike Air Presto Schoenen Dame Goedkoop Referrals are a low cost by offering incentives to your franchisees and others within your organization to refer prospects. nike air max 1 og femme ray ban homme Nike Scarpe Italia Nike Air Max 90 Honeycomb Dame Referrals have held consistent over the past four years not varying for than one or two percent.
Franchise brokers make up the next highest group when talking https://www.viagrapascherfr.com/prix-du-viagra-en-thailande/ about franchise sales. Sac À Dos Fjallraven Kanken New Balance 574 Pas Cher Fjallraven Kanken 20L fjallraven kanken backpack sale These sales professionals make up approximately 16 percent of activity. Goedkope Nike Air Max schoenen nike tn noir sac fjallraven kanken Brokers are third-party organizations that bring in qualified prospects ready to buy. Adidas Dames Koop Fjallraven Kanken mochilas kanken mini Nike Air Max 90 VT Heren This is effective, but comes at the expense of some high commissions.
The final two categories are print ads at 3 percent and other at 6 percent, meaning there is not a lot of thorough tracking being done by some franchisors. nike air max 1 goedkoop air max 1 pas cher This number has fallen considerably from 20 percent in 2011.
As mentioned, the Internet produces a little more than 40 percent of sales. lancel pas cher Ray Ban pas cher Soldes Asics 2017 Air Max 2015 Flyknit Goedkoop Below is a chart of the ranking of these sales by classification:
As with any sales you want to incorporate the top producing methods for capturing business, but you also want to be diversified in your strategy.