Where will the franchise sales come from?
One of the questions that a prospective, new, or even existing franchisor will ask is: where will our franchise sales come from?
There are a handful of sources, but at the top of the list is the Internet. Nike Air Max 90 VT Dames According to the 2015 Annual Franchise Development Report (AFDR), the Internet accounts for 42 percent of sales. Air Max 2015 Zwart Wit Goedkoop This figure has held consistent for the past three years.
Referrals are second on list with 30 percent of sales coming from this category. Nike Air Presto Schoenen Dame Goedkoop Referrals are a low cost by offering incentives to your franchisees and others within your organization to refer prospects. Nike Air Max 90 Honeycomb Dame Referrals have held consistent over the past four years not varying for than one or two percent.
Franchise brokers make up the next highest group when talking about franchise sales. These sales professionals make up approximately 16 percent of activity. Brokers are third-party organizations that bring in qualified prospects ready to buy. Nike Air Max 90 VT Heren This is effective, but comes at the expense of some high commissions.
The final two categories are print ads at 3 percent and other at 6 percent, meaning there is not a lot of thorough tracking being done by some franchisors. This number has fallen considerably from 20 percent in 2011.
As mentioned, the Internet produces a little more than 40 percent of sales. Air Max 2015 Flyknit Goedkoop Below is a chart of the ranking of these sales by classification:
As with any sales you want to incorporate the top producing methods for capturing business, but you also want to be diversified in your strategy.