20 August 2014
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The Goals of Franchising

The goal of the franchisor is to create value for everyone involved.

The franchisor has to develop a network of franchises that produces enough revenue to return a profit on the licensing of the name, technology, system, and ongoing assistance.

The franchisees need to also benefit through profits and achievement of the American Dream of ownership. Although franchisees use the franchisor’s name and business system they are nonetheless independent owners.

Ultimately, consumers must also benefit by gaining access to a well-managed business that provides desirable, fairly-priced goods or services.

One of the bywords of franchising is “consistency.” The very term “franchising” has come to be synonymous with consistency.

 Interested in learning more about franchising? Download the free e-book “Franchising Your Business” http://francorp.com/about-us/download-free-ebooks/and take the franchise quiz today! For immediate assistance call 800-FRANCHISE (800-372-6244). www.francorp.com

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