17 April 2014
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The Business Concept and its Marketability

When you are considering using franchising as your means of growth, it critical to know what qualities are necessary in proceeding.

We looked at the importance of structure recently in the potential to franchise, now we are going to investigate the marketability of a business and if it is franchiseable: Business Concept and Marketability.

Business Concept and Marketability is part two of a three-part series on franchising business concept. Nike Air Max 2016 Goedkoop Did you miss part one? Read through Business Concept and Structure in Franchising here.

The Business Concept and Marketability

It is not vital to be in business for a long time nor is it needed to be big. NIKE AIR MAX 2017 HEREN DAME LOVERS ZWART WIT Of course it would be nice to be operating for a number of years and have a large stable of units humming along, but most companies that start to sell franchises have only one working unit.

Often this is actually a selling point to potential franchisees because it suggests that the business is in an emerging new industry or that it is catering to an unserved or underserved sector in the market.

If the business is a one-unit operation, you will want to stress the hands-on assistance available and the personal accessibility.

When a business is just at the concept stage, ensure that there is a market for the exciting, new, or unique product or service. Air Max 2015 Zwart Oranje Goedkoop This is even more the case if you need to educate the consumer on what you are offering.

When a concept or product is not critical with an existing business it is helpful to be able to show a difference between you and your competition through your distinctive store design, special marketing program, or the effective way of delivering your product or service. Sometimes only one aspect is needed to be different to gain success.

Other vital aspects of business marketability include:

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