14 January 2013
Comments: Comments Off on Restaurant Franchises are Still Trendy

Restaurant Franchises are Still Trendy

Francorp Chairman, Don Boroian, spoke at the QSR Dine America 2011 and sheds light on recent trends in restaurant franchising.

As franchising continues to grow and drive economic growth, franchisors are now preparing for the new generation of franchisees.  Consumer tastes are shifting as the wave of next generation franchisees don’t want to get into business with the traditional franchise concepts.  Young entrepreneurs are looking into new franchise concepts where they have the consumer mentality.  Trendier, newer concepts are experiencing a spike in franchise sales that can be attributed to the franchisee’s desire to be cutting edge and align with a concept that they would shop at themselves.  The younger entrepreneur is looking to be a part of the funky, up-and-coming trend that can be sustainable for franchise growth.

Fast Food Facelift: Fast Casual Restaurants Thrive as Fast Food Chains Struggle

More fast-casual burger concepts are stepping up to the plate focusing more on their specialty rather than broadening their menu like McDonald’s or Burger King.  According to a recent Technomic study, fast-casual burger joints that focus entirely on burgers are a driver of growth in the mature burger category, growing sales by 16.4% in 2010, while the typical hamburger segment grew 1.6% overall.

Food trucks allow a business to get into areas where a traditional restaurant location would never be able to go.  In a recent study conducted by the NRA, more than one-quarter (28%) of those who saw a food truck this summer made a mobile foodservice purchase.  Consumers are looking for a quick, healthy, quality on the go product.  Many restaurants are using the food truck as a vehicle of validation before opening up a full brick and mortar unit.

With the industry experiencing a growth, now is the time to see if franchising makes sense for you.

Are you ready for the next level?

The issue of franchise trends is one of the many topics of Francorp’s online “How to Franchise Your Business” seminar that is available FREE when you mention this newsletter ($195 value).  To learn more about franchising, visit http://www.francorp.com or call 800-372-6244.  As a reader of this newsletter, to sign up for your FREE seminar ($195 value) or take the FREE franchise quiz, click the buttons on the left for direct access.

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