• Certified Public Accountant (Universidad Nacional de Tucumán - 1989)
• Magister in Business Administration (Universidad Nacional de Tucumán - 1992)
• Master in Business Administration (MBA INCAE member of The Harvard Business School – class 94).

As partner of Francorp Argentina he is responsible for franchising consulting and business consulting projects. He specializes on developing and implementing commercial chains. He has worked with IBM, Avon, Unilever and a number of others commercial chains in different industries and countries. He was Strategic Marketing Professor at Palermo University and U.C.E.S. and Corporate Finance Professor at U.C.E.S. Prior to joining Francorp, he was a Marketing Assistant for the Dirección Comercial de Gador and Enterprise Consultant. He is General Manager of Francorp Argentina S.A., Director of Francorp Capital and Director of Morales Rúas & Associates.