Mr. Callaway develops data for Business Plans, Structure Reports, and Feasibility Studies. He is responsible for creating customized reports, critical for companies formulating franchise programs, seeking funding, or preparing for acquisition. Mr. Callaway draws upon his background in management with a prominent retail chain, with direct accountability for sales, customer service, business development, quality control, and personnel hiring and training. His insight into the peculiar demands of franchising on businesses, seeking to employ franchising as a growth strategy, enables him to make recommendations to clients in their business expansion strategies.