12 April 2015
Category:
Franchising
Comments: Comments Off on Lead Tracking will put you out in front

Lead Tracking will put you out in front

It makes no difference what industry, sector, or category we are speaking about in business, it is vital to track sales leads. Nike Darwin Goedkoop Nike Air Max 2014 Heren This is especially the case in franchise sales.

Tracking the leads that come in, including how many develop into face to face meetings and how many eventually evolve into actual sales will keep the franchisor on track in gaging progress and ensuring that money is spend in the proper places.

Cost per lead, cost per face to face meeting, cost per sale, and additional ratios should be calculated based upon each of the initiative’s cost. Nike Flyknit Air Max Dame Nike Air Max Lunar 90 Dame A Customer Relationship Management (CRM) system, or even a spreadsheet (ex: Excel), will document, track, and analyze leads.

The most basic strategy for tracking leads is to ask the prospect “how they found out about your company” and note the answer. Nike Lunarestoa 2 Essential Nike Free 5.0 V3 Goedkoop Was it your website, an industry portal, a magazine ad, a trade show, LinkedIn, or a referral? This information is very important in calculating your return on investment from the variety of marketing initiatives.

Those that are qualifying the leads including business development, client services, or inside sales functions cannot be afraid to use the “friendly” drill sergeant techniques when asking these important questions and entering the notes. Air Max 2016 Heren Goedkoop Air Max Zero Goedkoop Too much money is at stake here and the data over time will help your organization adjust and revise as needed to be the most effective with these marketing weapons. Nike Air Max Lunar 90 Dame Nike AIR Max 2017 Goedkoop The goal here is to track and reduce the cost per sale.

Another important lead tracking vehicle is the website visitor data that is available through Google Analytics and other services.

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