An Owner’s Guide To Franchising As A Growth Option. Francorp Chairman, Donald D Boroian, and Francorp President, L. Patrick Callaway, address the core questions involved in determining whether or not to franchise a business:

  • How does franchising compare with other growth systems?
  • What are the chief traits of business that succeed in franchising?
  • What results can a business expect from franchising?

Franchising Your Business also discusses the new developments that have radically changed franchising in less than a decade:

  • Why the Internet has revolutionized franchise marketing and how it works.
  • How new profile franchisees give franchisors greater flexibility.

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