Francorp Philippines Celebrates 15th Year in Business
Francorp’s Chairman, Mr. Don Boroian, attended Francorp Philippines’ 15 year anniversary of consulting and developing world class franchises in the Philippines. To celebrate Francorp Philippines’ 15 years in business, Francorp Philippines’ hosted a three day franchising conference, “The Master of World Franchising in Manila,” The three day event was broken down into two modules. Module one was covered on day one titled “World’s Best Franchise Secrets from the Master”; while day two and three were dedicated to module two titled, “Advanced Franchise Management.” At the conference Francorp Philippines’ CFE, Samie Lim, had Francorp’s Founder Mr. Don Boroian spokek on the topics of franchising in the Philippines, and franchising worldwide.
While speaking in Manila, Boroian gave presentation to thousands of attendees covering topics on Franchising In The 21st Century: How The Rules Have Changed, Today’s Hottest Trends In Franchising Worldwide, Multi-Branding: The Hottest New Trend In Franchising Worldwide, Building The Franchisor Organization and Take Your Franchise To The World: Master Franchising/Franchisor Compliance. Each presentation given by Mr. Boroian was mapped out with the hottest trends and strategic planning needed for growth, along with the rules and regulations of franchising to help individuals, and franchisors, understand what it takes for a business to become a global phenomenon.
Franchising in the Philippines has reached new heights in 2011, and will continue to grow at a rapid rate into 2012. According to Francorp Philippines, the domestic franchising industry posted a strong 17% growth in 2011 with sales reaching US$11 billion from US$9.4 billion the year before. In a recent statement made by Francorp Philippines they say franchising now comprises an estimated 30% of total retail sales in the Philippines. The astounding numbers from Francorp Philippines don’t stop there. From 2000 to 2011, the franchise industry registered an overwhelming 262% jump while it employed 1.03 million among 1,300 franchisors and 125,000 franchisees.
“Though there is a worldwide recession, it has not severely affected the Philippine market. You also have political stability, which is a great asset for companies expanding franchises versus other countries that might have a strong economic base but with political issues,” said Don Boroian. According to the Philippine Franchise Association, in 2010, the bulk of franchises consisted of the food sector (42%), retail (34%) and service (24%).
“Franchising has a high success rate. Filipinos believe in the system and once entrepreneurs put 100% of their attention to their business, the results are simply unimaginable,” says Samie Lim. Founded in 1996, Francorp Philippines is a franchise consulting and development firm, with over 200 noteworthy franchises developed, or assisted at various stages of their growth. Francorp clients have accounted for 25% of the total franchises in the Philippines market and have helped increase the number of franchise brands from a little over 100 in 1997 when Francorp was founded, to 1,300 in 2011. Francorp Philippines’ clientele include businesses that have become international successes such as Jolibee, Max’s Goldilock’s, Pancake House, Island Souvenirs, Bench and Kamiseta.
Currently, Mr. Lim has indicated that the Philippine Franchise Association is in talks with the Philippine Stock Exchange (PSE) to attract more franchise-oriented firms to list on the local bourse as another fund-raising strategy. Mr. Lim says he hopes to have 10 companies listed within the next two years.
Francorp has been in operation for over 36 years, making it the world’s oldest and largest franchise consulting firm and has assisted over 3,000 companies with franchise expansion. With an entrepreneurial mindset, Francorp provides an “all under one roof” approach which allows companies to focus on their business and have one single point of contact and consultation. Francorp has offices all over the world and assists all kinds of business in franchise expansion. To learn more about Francorp and how they can help your business expand via franchising, visit their website at http://www.francorp.com.