FRANCORP CLIENT CULVER’S OPENS 500th UNIT
Olympia Fields, IL – Not many business owners realize they are worth more for what they know, than what they can do in a day’s work. Francorp client, Culver’s, realized they were never going to expand their successful restaurant on their own and realized the best method for reaching the next level by growing their business was through the franchise model. After many years of franchising Culver’s across the country, Francorp and Culver’s are pleased to announce the opening of the 500th Culver’s location this past March of 2014. This marks a significant milestone in 30 years Culver’s has been expanding their business.
In an article written in Nation’s Restaurant News, Craig Culver says, “Looking back to when we opened our first restaurant, my dream was just to get through the year and make a living with the first Culver’s, never really thinking that someday we’d have two restaurants, much less a franchise company.” Today, Culver’s is based out of Prairie du Sac, Wisconsin and has nine company-owned restaurants with franchisees located in 21 states ranging from the markets in the Midwest, all the way to Arizona and Florida. The article continues with Craig Culver giving explaining that part of the growth of Culver’s stems from the demand from Midwesterners who love Culver’s and retire or snowbird in warmer states. Culver also notes that several initiatives are keeping the brand relevant and widening its appeal, including a reimagining program and successful limited-time offers like last year’s Colby Jack Pub Burger and Pepper Grinder Pub Burger. Culver said the chain plans to open 35 new units in 2014.
Culver’s engaged Francorp to develop their franchise program and help them build a strong foundation for their franchise expansion. Francorp is the world’s leading franchise development firm with offices worldwide and has helped over 2000 companies expand through franchising in over 38 years. Francorp provides customized program in a one-stop shop for all of the needs of a potential franchisor looking to exponentially expand their business.
Interested in learning more about how to franchise a business? Visit http://www.francorp.com to download the free e-book and take the franchise quiz today! Need more immediate assistance? Call 800-FRANCHISE (800-372-6244) to speak directly with a franchise analyst to learn more about taking your business the next level and beyond.