Franchise Success: Women Finding Success in a Male-Dominated Industry
The franchise industry has always been predominantly male, with recent reports gauging upwards of 75% of current franchisees. But more and more women are seeing the value of franchising, and franchisors are taking notice.
Part of the reason women have been drawn to franchising, says Dina Dwyer-Owens, former chair of the International Franchise Association, is the training and support. “Women are collaborators,” she says, “so having a support team to rely on is really beneficial.” Plus, franchising is a quick-start vehicle, so women making the leap to owning their own business — whether from the corporate world or from home — can do so without years of planning.
What makes women key targets for franchisors? Mary Ellen Sheets, founder of Two Men and a Truck, finds that many traits play right into the hands of women in franchising:
- Networking: Women are natural networkers, a skill that’s fundamental to becoming a successful franchisee. Being a new business owner in town, explains Sheets, means going out into the community, introducing yourself, and attending events. Women tend to be good at networking within the business community and sustaining support systems with both men and women.
- Customer Service: Women with a nurturing side tend to excel at customer service — something on which a franchise’s success often depends.
- Managing Others: Sheets has also noticed that women are very good at managing other people, an ability that’s vital to training and retaining employees.
So who’s who in the world of female franchisees? Entrepreneur Magazine, as part of their Franchise Players series, has shared many examples of women in franchising—from the group of three mothers who pooled their money to the former CMO who entered the franchise market after a successful career at a tech giant. We share below a few examples of success:
- The Flooring Girl Goes from Marketing Director to Franchisee
- Three Stay-at-Home Moms find Franchise Success
- Former Banker hedges risk to open handyman franchise.
But that’s not all. As more and more women seek options to franchise, there are groups to support their decision. From deciding on the franchise route to consistently running the business, support comes from both the corporate office and groups funded by the International Franchise Association.
For instance, the IFA offers the Women’s Franchise Committee, and the Women’s Franchise Discussion Forum to allow current and potential franchisees to set themselves up for success in the marketplace.
No matter the industry—from fast food to flooring—women are becoming the keys for franchisors looking to the future. If you are looking to take your skills, whatever they may be, to the franchise world, please take our “Are You Franchiseable” quiz, see our list of clients, and contact us to learn more about the upcoming events for aspiring franchisees.