Checking the Copy
It always a challenge to come up with compelling copy and eye catching graphics to portray and communicate the essence of a solid franchise system to potential franchisees through brochures, print ads, websites, store signage, and even radio commercial transcripts, but it is the non-creative aspects that are overlooked that can trip up an organization. […]
Six things to consider when starting a Website
In this day and age one of the first things to have in your business is a company website. With nearly 280 million Internet users in the U.S. Nike FS Lite Run Goedkoop alone, you better believe that your prospective clients will be checking you out online. Since this is going to be a critical […]
Not too long ago the only way to communicate a message to a large number of people was physically onsite at a seminar or conference. Nike Air Max 2017 Dame Goedkoop This was fine, but it required a lot of time and expense to travel to the destination of these sessions. Thankfully, Internet technology now […]
What Makes a Good Franchisor?
Aside from buying a home, Nike Free Run 3 Goedkoop selecting which franchise to purchase can be the biggest financial decision of a franchisee’s life. There are always plenty of franchises available on the market at every imaginable price point, Nike Roshe Run Goedkoop which begs the question: how can a franchisor set themselves apart […]
Don’t Get Completely Trapped in Your Computer
The Internet is undeniably a vital tool for the marketing and ultimately the sale of franchises. According to the 2015 Annual Franchise Development Report 42 percent of these sales have developed through online avenues such as Search Engine Optimization (SEO), Ad Portals, Pay-per Click, and even social media. However convenient and cost effective the Internet […]
Franchise Prototype Considerations
To consider franchising you must have a profitable operating prototype. This model may be the principal business or a version designed for franchising. A business may be considered easier to operate and more profitable if some of the marginal products or services are eliminated. It may also be best to reduce the size and choose […]
The Business Concept and its Marketability
When you are considering using franchising as your means of growth, it critical to know what qualities are necessary in proceeding. We looked at the importance of structure recently in the potential to franchise, now we are going to investigate the marketability of a business and if it is franchiseable: Business Concept and Marketability.